01
They forget you.
Most exhibitors disappear from prospects’ minds within days of the show ending. We keep your brand in their feed for weeks after.
Hedge your six-figure tradeshow bet
Tradeshow contentstrategyfor B2B exhibitors.
Tradeshow content and social strategy that turn your booth into recognition, reach, and ROI long after the show ends.
Construction · logistics · transportationReal content. Real strategy.
01 · The exposure
Four risks you are carrying. We take them off the table.
Your booth is a six-figure bet. The risk is what happens before, during, and after the three days.
02
Your team loses the context.
A scanned badge does not explain the conversation. We build a capture and handoff system so sales has a useful reason to follow up while the show is still fresh.
03
The booth cannot travel.
The best conversations happen in a small footprint. We turn those moments into content that reaches the rest of your market without pretending every view is a lead.
04
You cannot explain the spend.
We start with the measures that matter to your business—meetings, target-account engagement, follow-up speed, and pipeline context—then make the post-show readout easier to defend.
The system
Make the whole show count.
We stay in the work from six weeks out through the handoff. No dropped context. No dead zone after the show.
BeforeStarting six weeks out
Let them know you are coming.
Strategic content drops at 6, 4, 2, and 1 week before the show. We turn your booth into a destination before anyone arrives — so day one is not cold outreach, it is reunions with people who already know your story.
DuringAll 72 hours
Show up like you mean it.
Our team embeds with yours. Real-time capture, real-time editing, same-day publishing. The conversations on the floor compound into content that reaches the rest of your market while it is still happening.
AfterThe next three weeks
Do not disappear.
A complete amplification playbook your social media manager runs. We give them the assets, the cadence, and the strategy. Your team owns the relationship — we make sure they have what they need to convert it.
What we measure
Make the show easier to explain.
A three-day event does not deserve a three-day reporting plan.
Start with the win.
Target accounts, buyer actions, and the event objective are agreed before the calendar is written.
Keep the conversation.
Useful capture gives sales and marketing a specific next step while the room is still fresh.
Show what traveled.
Reach, meetings, follow-up speed, reuse, and pipeline influence are reviewed with attribution limits clear.
Learn the measurement framework in our tradeshow ROI field note.
04 · Proof, handled properly
The proof arc starts with a clean record.
Useful evidence is more valuable than a polished claim. This section is ready for the first approved engagement.
Proof status · not a client case study
No approved engagement is published here yet.
Until the work, context, permissions, source metrics, time period, and attribution limits are documented, we will not turn this space into a result story.
01Context + scopeWhat the show was, what was agreed, and what the team owned.
02Work in the fieldThe capture, publishing, and handoff system used.
03Evidence + permissionDefined metrics, source system, time period, and client approval.
The people
Built in the booth.
Co-Founder
Gabriel Burch.
Gabriel grew up at tradeshows, traveling commercial industrial events with his father from age 8. Two decades later he is an award-winning videographer who has spent the past year embedded at tradeshows studying exactly how content gets made — and missed.
Co-Founder
Chase Pickett.
Chase is a B2B social media specialist with deep expertise in LinkedIn, Instagram, and paid social for industrial brands. He runs the strategy and distribution engine behind every tradeshow.social engagement.
Our lane
One thing, done properly.
We do not design booths or sell swag. We plan, produce, distribute, and measure the content around the show so the investment keeps working after the floor closes.
Meet the founders06 · Field notes
Useful before anyone steps on the floor.
Practical resources for planning, capture, follow-up, social distribution, and event measurement.
Planning guide
The B2B tradeshow marketing guide
Build a complete plan across pre-show, on-site, and post-show work.
On-site captureVideo that stays useful after the show
Plan the story, permissions, interviews, and same-day handoff.
Industrial B2BMarketing for complex products and long sales cycles
Make a trade show story useful for the people who did not attend.
Hedge your tradeshow bet.
Bring your upcoming show. We will map your content opportunity and tell you honestly if we are a fit.
Plan your show