Chase Pickett.
Chase is a B2B social media specialist with deep expertise in LinkedIn, Instagram, and paid social for industrial brands. He runs the strategy and distribution engine behind every tradeshow.social engagement.
Written by Chase Pickett.
Practical answers for teams planning, producing, distributing, and measuring tradeshow content.
Tradeshow lead follow-up: day 0–14 playbook
Tradeshow lead follow-up starts on the floor by preserving conversation context, assigning owners, and sequencing relevant outreach through day 14.
Measurement · 8 min readHow to measure tradeshow marketing ROI
Tradeshow marketing ROI connects event goals, qualified conversations, follow-up speed, content reuse, and pipeline context without overstating attribution.
Pre-show · 6 min readHow to promote a tradeshow before the event
How to promote a tradeshow before the event: build a focused sequence of posts, email, and invitations that gives priority buyers a concrete reason to meet.
Distribution · 7 min readTradeshow social content system
A tradeshow social content system turns useful event moments into channel-ready formats with clear owners, publishing timing, and buyer-focused next actions.
Live social · 6 min readWhat to post on social media during a tradeshow
What to post on social media during a tradeshow: publish useful booth, product, expert, and event-context updates in real time, then protect deeper captured material for later use.
Lead capture · 6 min readWhat lead information should exhibitors capture at a tradeshow?
Capture the conversation context that makes one responsible next action possible. A badge scan identifies a visitor; it does not establish qualified demand.