Gabriel Burch.
Gabriel grew up at tradeshows, traveling commercial industrial events with his father from age 8. Two decades later he is an award-winning videographer who has spent the past year embedded at tradeshows studying exactly how content gets made — and missed.
Written by Gabriel Burch.
Practical answers for teams planning, producing, distributing, and measuring tradeshow content.
Tradeshow content plan: six-week timeline
A tradeshow content plan maps six weeks of audience, story, approvals, on-site capture, and follow-up so every event asset supports a clear buyer action.
On-site · 6 min readOn-site tradeshow video capture plan
On-site tradeshow video capture starts with buyer questions, expert answers, permissions, and a floor-ready shot list that produces reusable post-show content.
Strategy · 6 min readThree-day tradeshow content beyond the event
Three-day tradeshow content should extend beyond the floor, building early recognition, capturing useful proof, and giving sales a clear follow-up plan.
The work · 5 min readWhat a tradeshow content agency actually does
A tradeshow content agency plans, captures, packages, and distributes event stories across pre-show promotion, on-site production, and post-show follow-up.
Video · 6 min readTradeshow video content repurposing
Tradeshow video content repurposing turns product answers, expert interviews, and floor footage into focused assets that buyers and sales teams can reuse.
Industrial B2B · 7 min readIndustrial tradeshow content strategy for complex products
Learn how to build an industrial tradeshow content strategy that uses expert explanations, demonstrations, and proof to clarify complex B2B products.
Interviews · 6 min readTradeshow interview questions that produce useful B2B clips
Tradeshow interview questions should draw out a buyer problem, a practical process, a decision, a demonstration, or a next step without asking speakers to make unsupported claims.
Briefing · 5 min readWhat to include in a tradeshow content brief
A tradeshow content brief defines the audience, business question, proof, people, permissions, formats, approvals, destinations, CTA, and measurement boundaries before the event gets busy.