Demonstration proof
Show the machine doing the work.
Prioritize a short sequence that makes a capability visible: the operating condition, the decision it improves, and the proof an evaluator can take back to the jobsite or purchasing team.
Construction · 2029 edition
CONEXPO-CON/AGG content planning for exhibitors
CONEXPO-CON/AGG is a three-year planning horizon, a large construction audience, and a lot of technical proof competing for attention. The content question is not how to document the booth. It is how to help the right people understand what they saw after they leave Las Vegas.
WhenMarch 13–17, 2029
WhereLas Vegas Convention Center · Las Vegas, Nevada
MarketConstruction
Source checked2026-08-24
The organizer describes CONEXPO-CON/AGG as an international gathering for the construction, aggregates, and ready-mixed concrete industries. This page is a planning resource for exhibitors; tradeshow.social is not the event organizer, sponsor, exhibitor, or official partner. The 2029 edition is scheduled for March 13–17, 2029 at Las Vegas Convention Center · Las Vegas, Nevada.
CONEXPO-CON/AGG event fact sheetThree places the content can earn its keep.
Expert translation
Turn technical language into a useful answer.
Plan interviews around the questions a contractor or fleet leader will ask later. Capture the tradeoff, not just the feature list, so the clip can travel to people who were never at the booth.
Field credibility
Give the product a jobsite context.
A product moment is stronger when the viewer can place it in a real workflow. Use the show to connect the offer to uptime, safety, labor, maintenance, or project delivery without inventing a result.
A practical run-up
Plan the moment, not just the booth.
The exact calendar changes by event. The decisions below keep content connected to the business objective.
01
Six weeks out
Choose the proof the show should create.
Name the product, audience, target accounts, and business question. Decide which claims need a demonstration, a subject-matter expert, a customer permission, or a follow-up asset.
02
Two weeks out
Build a booth-day capture plan.
Lock interview prompts, permissions, owners, shot priorities, review windows, and the route for marking a conversation that sales should follow up while the context is fresh.
03
On the floor
Capture usable moments, not a camera roll.
A small number of clear, edited moments is more useful than indiscriminate coverage. Leave room for product demonstrations, expert answers, customer-approved context, and same-day review.
04
Three weeks after
Hand marketing and sales a repeatable next move.
Package the strongest proof with publishing guidance and follow-up prompts. Your team owns CRM activity; the content system should make that next message more specific.
A useful event handoff has a clear owner.
- Pre-show strategy that connects the event objective to the people and proof worth capturing.
- On-site video and photo capture planned around product moments, expert answers, and permissions.
- A post-show amplification playbook your existing social team can run, plus a clearer handoff to sales.
tradeshow.social does not design booths or produce swag. The service connects pre-show strategy, on-site capture, and post-show enablement so the client’s marketing and sales teams can use the work.
Keep building the plan
The next useful read.
Use the event context here with the broader lifecycle, capture, and measurement guidance.
Industry guide
Construction & Building Materials
Tradeshow planning for construction equipment, building materials, and jobsite technology teams that need demonstrations and expert answers to stay useful after the event.
PlanningTradeshow content plan: six-week timeline
A tradeshow content plan maps six weeks of audience, story, approvals, on-site capture, and follow-up so every event asset supports a clear buyer action.
On-siteOn-site tradeshow video capture plan
On-site tradeshow video capture starts with buyer questions, expert answers, permissions, and a floor-ready shot list that produces reusable post-show content.
MeasurementHow to measure tradeshow marketing ROI
Tradeshow marketing ROI connects event goals, qualified conversations, follow-up speed, content reuse, and pipeline context without overstating attribution.
GuideBuild the full tradeshow lifecycle
Connect pre-show recognition, on-site capture, follow-up, and measurement.
Questions exhibitors ask.
Is tradeshow.social affiliated with CONEXPO-CON/AGG?
No. tradeshow.social is an independent content strategy and capture service for exhibitors. This page uses public organizer information and does not claim event sponsorship, attendance, or official partnership.
When should an exhibitor start planning content for CONEXPO-CON/AGG?
Start at least six weeks before the show for a focused content engagement. The larger the product story, approval group, and target-account list, the more useful it is to settle the proof and permissions earlier.
What does tradeshow.social handle?
The service can cover pre-show content strategy, on-site capture, same-day editorial decisions, and a post-show amplification playbook. Booth design, swag, and your sales or CRM process remain outside the offer.
Last reviewed 2026-08-24 · Next review 2027-08-24